Calculate the metrics
that drive your business
Free KPI calculators for SaaS, marketing, finance, sales, and operations. Every result shows the formula, the benchmarks, and what to do next.
Popular calculators
The most-used KPI tools, ready to go.
Gross Margin
Revenue minus COGS, with industry benchmarks
CAC
Customer acquisition cost with LTV:CAC ratio
LTV / CLV
Customer lifetime value from purchase data
Churn Rate
Customer churn with retention and lifespan
ROI
Return on investment with annualized option
ROAS
Return on ad spend for campaign performance
NPS
Net Promoter Score from survey responses
Burn Rate
Monthly burn and runway for startups
All categories
KPI calculators and business metrics tools organized by function.
Sales KPIs
Win rate, sales velocity, pipeline coverage, quota attainment calculators
Marketing KPIs
CAC, CLV, ROAS, CTR, CPC, CPM, email open rate calculators
Financial KPIs
Gross margin, net margin, EBITDA, burn rate, runway calculators
SaaS KPIs
MRR, ARR, churn rate, NRR, LTV:CAC, payback period calculators
HR KPIs
Employee turnover, cost per hire, revenue per employee calculators
Customer Success KPIs
NPS, CSAT, CES, churn, retention rate, health score calculators
Operations KPIs
OEE, cycle time, throughput, defect rate, capacity utilization calculators
Why we show the formula
Most KPI tools give you a number and that's it. We think you should see how the answer was calculated, so you can sanity-check it, understand what drives the metric, and explain it to your team.
Every calculator shows the formula, the inputs, and the step-by-step math. Whether you're calculating customer acquisition cost, lifetime value, or conversion rate, you see exactly how the result was derived.
Everything runs in your browser. No business data leaves your device, no account needed.